Board of Advisors

Carol Cone Carol Cone: Founder and Chairman, Cone Inc.

Carol is nationally recognized as an industry leader for her work in the Cause Branding and strategic philanthropy arenas. As the Chairman of Omnicom-owned Cone Inc., she has embraced a steadfast commitment to building substantive and sustainable partnerships between companies and social issues for more than 25 years. Cone has pioneered vibrant new alliances for private/public partnerships to create signature programs for a host of Fortune 500 companies, including the Avon Breast Cancer Crusade, ConAgra Foods’ Feeding Children Better, PNC Grow Up Great, the American Heart Association’s Go Red for Women program, Reebok’s Human Rights Awards, Rockport’s Fitness Walking, and the Gillette Prostate Cancer Challenge, among others. Overall, Cone’s signature cause programs have raised more than $1 Billion for various social causes. Today, Cone, Inc. is acknowledged as the nation’s leading Cause Branding consultancy. To move knowledge forward and empower corporations and consumers alike in their association of doing well for themselves while doing good for the world, Cone commissioned the Cone/Roper research series, the nation’s only nine-year longitudinal studies on consumer and executive attitudes towards cause-related marketing. The studies serve as a benchmark and overwhelmingly confirm that Americans solidly support cause-related activities and that companies see benefits to their reputation, image and bottom line. Carol’s recognitions include Lifetime Achievement Award, PR News 2005; One of the 50 Most Powerful Women in Public Relations, PRWeek; Social Responsibility All-Star, Reputation Management; Distinguished Alumnus, Boston University; and Entrepreneur of the Year, Arthur Young/Venture Magazine.

Kristian Merenda Kristian Merenda: SVP, Edelman Social Purpose

Kristian is a global corporate citizenship, cause branding, marketing strategy and fundraising specialist. She advises Fortune 500 companies and leading NGOs in their efforts to develop, manage and communicate programs that deliver mutually beneficial solutions for their business and society. As a futurist for social marketing trends, Kristian has pioneered approaches to creating global corporate citizenship platforms, nonprofit signature programs and the next-generation cause branding. In her career, she led the creation of many critically acclaimed programs for organizations including Alticor, American Heart Association, American Red Cross, Dell, Gillette, Make-A-Wish Foundation, Microsoft, PNC Bank, Sprint PCS, Thrivent, Wal-Mart, Washington Mutual, Wells Fargo and Western Union. Kristian’s work has been honored with more than 75 industry awards for unprecedented, shared business and social impacts, and it has been featured: in Bill Clinton’s Giving, Philip Kotler’s Marketing: Improving the Quality of Life, Third Edition; M. Cass Wheeler’s You’ve Gotta Have Heart; Jocelyn Daw’s Cause Marketing for Nonprofits; and PR News’ Top 100 Case Studies in PR.

Channing Dawson Channing Dawson: Senior Advisor, Scripps Networks

Channing has been a visionary pioneer for Scripps Networks since its 1994 inception. He was part of the founding executive team of both HGTV and DIY Network; launched both hgtv.com and diynetwork.com; developed HGTV Viewer Services; produced HGTV Ideas magazine, now a 3-million subscriber e-newsletter; created Scripps Networks first broadband channels; launched Scripps Networks On Demand, one of the most widely distributed VOD services in the country; recognized in 2006 with a CTAM Rainmaker Award for his contributions to the advancement of the on-demand platform. He is also the co-recipient of a 2005 Advanced Media Technology Emmy® Award for Living.com, and currently sits on the board of governors for that award as well as on the 2007 judging panel of the Interactive Television Primetime Emmy Awards.

Diana Wechsler Kerekes Diana Wechsler Kerekes: VP of Video, Comcast Cable

Diana is a senior member of the Comcast team responsible for content acquisition. She joined Comcast in 2003 as Vice President and General Counsel of Programming Investments. As part of Comcast’s Programming Investment team, Diana played an instrumental role in the creation of PBS KIDS Sprout and served as interim General Manager of the network through its development and cross-platform launch. Prior to joining Comcast, Diana served as Senior Corporate Counsel for Safeguard Scientifics, Inc. and was general counsel for the Safeguard International Fund and TL Ventures. Previously, she worked as an attorney in private practice in New York City and Boston. In 2006, Diana was recognized as one of “Cable’s Most Powerful Women - the Second 50 Operators List” by CableWorld, one of the industry’s leading publications.

Chris McAndrews Chris McAndrews

Chris has built and run successful consumer Internet businesses since 1997, first with online travel pioneers Preview Travel and Travelocity and most recently as President, Digital Media for National Geographic Ventures. For both content and e-commerce sites, Chris and his teams have created innovative online consumer experiences and strong business partner relationships that have generated dramatic audience growth and outstanding financial performance through transactions and advertising sales. Chris has nearly 20 years of experience in media, including sales and marketing roles at top technology publisher IDG, and currently consults to a number of digital media start-ups.

Grant Packard Grant Packard: VP Marketing, Indigo Books & Music

Grant is VP of Loyalty Marketing & Customer Insights at Indigo Books & Music in Canada. During his tenure at Indigo, he has been responsible for CRM strategies, loyalty and gift card programs as well as online marketing at Chapters, Indigo, Coles, SmithBooks, The Book Company and Indigo Books. Grant also oversees the company's customer and market research. Prior to joining Indigo, he was Director of Marketing for Excite Canada and Rogers Hi-Speed Internet media portal business. In 2002, Grant was profiled as one of Canada's top 30 marketers under the age of 30 in Marketing magazine.

Joe Wilson Joe Wilson: VP of Enabling Technologies, Turner Broadcasting System

Joe recently joined TBS after serving for several years as Chief Scientist and VP of Technical Services at Tacoda - one of the leading providers of behavioral ad targeting technology on the Internet. Tacoda distributes their technology across thousands of Web sites in order to deliver highly-targeted ads based on anonymous user information (e.g. the kinds of sites they visit, specific areas of interest, geography, etc.) and other relevant factors (e.g. time of day, seasonality, etc.). Joe’s Web trailblazing includes bringing Gannett’s USA Today online in 1992 and serving as Chief Scientist and head of the Software Development team at WashingtonPost.com. His expertise in collecting and interpreting the data from user actions across the Internet will bring critical value to the development of the Changents experience.