Our Team

Deron Triff Deron Triff: Co-Founder & CEO

Deron gets fired-up by four things: 1) the mental chess of negotiating a big deal; 2) outdoor adventures like climbing frozen water falls; 3) spending quality time with his wife and children; and 4) creating positive social change through Changents…not necessarily in that order.

Leading the Changents team with two decades of entertainment industry experience, Deron is passionate about pouring his expertise into businesses that catalyze positive social change. Prior to launching Changents, Deron served as Vice President for Scholastic Entertainment where he spearheaded the joint venture to launch Qubo, a children’s programming venture in partnership with NBC Universal. Deron also served as Vice President of Digital Ventures for PBS where he represented the network in putting together the successful preschool cable network, Sprout – a joint venture with Comcast Corporation.

Deron's business acumen extends to space and the tropics. He directed market entry strategies for British Telecom's international satellite television service and expanded distribution for US cable networks throughout Latin America and the Caribbean. Deron is also a principal in Frontier Media Ventures, a media rights company that is developing a motion picture film and television documentary about an extraordinary survival story involving several Jewish families who escaped the Nazis by hiding for a year and a half deep inside the caves of Western Urkaine.

Deron is fluent in both Southern and Northern English languages, thanks to a BA in Journalism from University of Georgia and an MBA from McGill University (y’all / eh!?). As a cancer survivor, he understands fighting the good fight under the toughest of conditions. Whether ice climbing, kite boarding or launching a start-up, Deron brings a life-on-the-edge ethos to everything he does.

Drop him a line: deron at changents dot com

Alex Hofmann Alex Hofmann: Co-Founder

Alex only ever wanted to be a rock star. Since the Replacements are long gone and KISS isn’t hiring, he leads the backstage management of Changents.

Alex is an entertainment business development and management specialist who drives the tour bus at Changents. He got his start in the industry 15 years ago heading up live concert tours for major label artists like Radiohead, PJ Harvey and The BoDeans, while rocking out with his own band in the off-hours.

Alex is no stranger to online business (ad)ventures and pioneering. His music tours segued into consulting and project management gigs with Sony Online Entertainment, Mattel Online and Disney/ABC Cable Networks Group – where he initiated the Internet advertising and e-commerce referral businesses on DisneyChannel.com in addition to producing dozens of original Internet entertainment and marketing features.

Before jumping off the proverbial start-up cliff, Alex was Senior Director of Digital Ventures at PBS (Public Broadcasting Service), where he launched the advertising business on pbs.org – one of most highly-trafficked dot org sites on the Internet.

Alex’s pioneering spirit is also evidenced by his westward-expansion education tactics: an MBA from UCLA Anderson followed a BA at University of Wisconsin – Madison. Changents is now live and on tour in your city every day. Alex keeps our journey directed, cool and knows the worthwhile spots to stop along the way.

Drop him a line: alex at changents dot com

Stephen Perona Stephen Perona: Technology Manager

From an early age Stephen was captivated by computers, the Internet and anything that could be remotely labeled “techie”., Stephen was fascinated by how things functioned and began tinkering with various forms of web development, computer programming and animation. After being conscripted into duty as family tech support, it was only fitting for Stephen to parlay his hobbies into a career path – one in which he could get hairline deep into advancing and exploring new technology for a purpose higher than mere personal curiosity. 

With technology becoming more and more integrated with our everyday lives, Stephen has embraced the rapidly expanding potential and power that technology has to build communities and spur positive social change. Shortly after earning a BS in Computer Science from Oregon State University, Stephen took this revelation, along with his knowledge of Drupal, and made the dive into the rollercoaster world of Internet start-ups. He is now in the fast lane of propelling the use of technology for social good as a core team member of Changents.  

Stephen is full-speed-ahead on expanding and improving the tools and resources used by Change Agents to tell their stories and build teams of supporters on Changents. With an eye to the future, Stephen is excited to explore the new and innovative ways that Changents can harness the power of technology to empower Change Agents as they drive real, meaningful change around the world!

Drop him a line: stephen at changents dot com