If you want to know what's cool, new and green, you've come to the right place. I'm a green trendspotter and entrepreneur, working to get people inspired so we can achieve a sustainable future faster.


I've been described as a 'renaissance woman' (I drum, DJ, write, do all the graphic and web design for my businesses, and was a clown for a little while too) and hence I have my (seemingly numerous) business thumbs in a number of green pies.

These include:

Insider London's Cutting-Edge Green Tour, a tour that I devised for the business I founded, showing individuals the latest, most unusual green developments in the city. The tour takes in London's first five-star green hotel, better-than-fairtrade chocolate, futuristic biodegradable shoes, London's hydrogen fuel cell bus... this list goes on. Everything from the smallest eco-product to the biggest, healthiest community is covered - pleasantly surprising people at every turn.

Insider Trends, my consultancy that combines my knowledge of what's great and green with my marketing strategy expertise. I take businesses out and about, giving them powerful first-hand experience of the best initiatives. It means their green work is more likely to be successful, benefiting their business as well as the rest of us who share the planet with them.

You can also see some of my trend posts and writing elsewhere on the web - for example Springwise's new business ideas blog and CScout's trend blog. Again, these help businesses find new ways to innovate in green, keeping them profitable and the rest of us excited and enthusiastic about sustainable living.


I set up the Insider brands in March 2008 to spread my enthusiasm of all things sexy and sustainable. It's been an amazing time - there was a much better response to their offer than I imagined - Londoners, tourists, student groups, conference delegates and entire offices have come on the tours, giving some great feedback. A super highlight was taking a world famous architect's advisers on a bespoke tour, helping make their Zero Carbon city even better.

And 2009's looking bright, too: the word is spreading, we're getting enquiries from companies that your mother's heard about, and we're finding out more cool stuff every day. It's not easy - the learning curve is huge, and with every success brings something new to learn - but it's hugely exciting.


Thanks for stopping by - and stay tuned to find out what I learn and how I help spread green innovation!